I’m curious. Take this poll and let’s see how many people look back on their work after time has elapsed.
Recently I re read a post I did on Medium, and was blown away that I wrote it. It’s about excuses, and I’m still making them. I was astonished at the poignancy of my words and their still applicable nature to my life. I found myself thinking “Wow! I wrote that?” and “I should really heed my own words.” I’m writing to ask if you read and revisit your content at all after creating it? If so, do you find value in it? I certainly have, and intend to make this a regular practice. If I can get value after the fact out of my posts, that gives me hope that others may also find my words, photos or videos of value. Lifetime value not just the day it’s published but ongoing in the future. Creating evergreen content, not just a paltry list post that becomes obsolete as times change, and the marketplace evolves. Can the value sustain? Am I digging deep into life to examine worthwhile issues and sharing the best of what I’m learning on a day to day basis? Documenting my life and journey in a way that will have value in a year, or 5. That is much more of a strategy I can stand behind and work towards as opposed to continually posting only for volume. Clogging or diluting my portfolio and brand that I’m developing with quantity and not quality. Maybe I’m not the best writer or content developer now, but I genuinely want to publish and share my best work in any channel or platform. I don’t want only selfies on my Instagram or tawdry list posts on my blog. I want to push and pull the best out of my experiences. By doing that I will develop more skills, confidence, and content. Waiting for the perfect moment, or until I can create without finding flaws only delays my dreams. I eliminate the excuses for not taking action (insert Nike slogan).
I’m glad that I’m writing. Having the dream & goal of being a writer without writing has annoyed me for some time. Looking back over my content is a nice way to check my process and progress.
Two blog posts a year (2014) does not cut it. Being inspired to dedicate myself to learning content creation and marketing is a good feeling. Can I keep it up? Time will tell. When creating anything do you just ship it out and forget about it? Moving on to the next project and the next and the next? Take a moment to examine and revisit it after time has passed, does it still have relevancy? Is it timeless? I want to end with a paraphrased quote from Drake. Yes the R&B/hip hop artist. I remember hearing him being interviewed describing parts of his work and method. He stated he was all about lasting power. Creating music that can be listened to with the same enjoyment years after its creation. “I want my CD to stay in your car.” Perpetual relevance by placing an emphasis on quality. I realized that when listened to that interview at the time his CD Take Care had literally stayed in my car’s 6 CD changer since buying it. Create product that’s going to still be worth something in the future, maybe worth even more. That’s what I’m working towards, I have a long way to go, but knowing the difference between instant gratification and lasting power is truly valuable.
I hope you like what you read and decide to go re-visit some old work of yours.
I started my first real content channel with my Instagram in 2012. I’ve always tried to put only photos that I think are good from a photographic standpoint first, and being an authentic representation of what I love and strive for. Over time my captions or comments have become more thoughtful. But I don’t post something unless I want it to stay there for 5 years. Will I look back at that snapshot and say “Why did I put that on the internet?” Or “That was important that I shared that, wow look at that great shot or I remember that rawness and hustle.”