I was there. I was in Dallas when the fire started—the fire that won’t go out. I attended Unleash The Power Within, Anthony Robbins entry level event. And I was unleashed. I’ve definitely been unplugged from the matrix for many years now, but the process of mastery is never ending. Realizing my full potential will require a lifetime commitment and I enthusiastically accept that demand.
Before I begin I must preface this. Throughout this piece, if there is a sentence or phrase in bold/italics is a direct takeaway from the seminar. Anything that is bold is an outstanding piece of information, and anything that is bold, and italicized is a gemstone of wisdom that I hope you take and enrich your life to the utmost with. All of the phrases that fall into the categories above are not my own, I don’t own the copyrights to them. I didn’t explicitly dissect and reproduce the whole seminars curriculum, just extracted things from my notes and memories—some things may be slightly misquoted or not exact verbatim. If there is anything that violates any precedent or infringes let me know and I’ll revise the piece.
Why did I decide to go? I decided because I’m evolving. Because I refuse to allow myself to get caught up in a life that I didn’t consciously design. Because I need every opportunity to grow. Because I want to contribute beyond myself and learn the best ways to make that happen. Did I answer your question? Hope so. There’s another underlying reason—I was pulled.
I want to tell you everything that happened that fateful weekend and how it has been a catalyst for several areas of my life that I’m committed to improving. I want to tell you all this for a few reasons: firstly, to provide value to YOU—the reader—I want you to take something out of this article that is inspirational and actionable. Secondly, to review the copious notes and memories that are stored in my notebooks and brain—re-living and re-integrating the teachings and wisdom that I was exposed to. Lastly, I want to share all of this to truly express a truth—we have 100% responsibility for our experience of life.
I am sharing the experience in 4 parts: What happened before the event leading up to it, what happened at the event, what’s been happening after, and the most valuable takeaways. If you’re only interested in the takeaways scroll to the bottom I don’t blame you. But, there are insights sprinkled throughout the before, during and after parts that are just as important. Let’s begin.
BEFORE THE EVENT
I committed to attending Unleash the Power Within and seeing Anthony Robbins over two months before it was scheduled to take place. I made it a MUST to go there and learn. I leveraged my resources and took action to make it happen. Once I was registered there was a homework assignment in the form of getting a program from Tony and completing it. Unlike in school, I actually did my homework and enjoyed it. I took a course called ‘Creating Lasting Change’ and it was very relevant and deep with acuity. I told a few people that I’d be going to this event—most of them didn’t “get it”. But, then again most people misunderstand me. In the days leading up to the even,t I began to use Tony’s Hour of Power and Priming morning rituals to start my day in a peak state (sooooo much peak state coming up). This was good. I actually love doing this ritual in the morning. In 2015 I spent a few months consistently practicing but fell out of the habit (much to my detriment). I think one of the most important things I did before the event was this: I created an R.P.M. Plan. See I try to study Tony’s work the way Tony himself would study it—intensely focused and taking action on it. What’s an R.P.M. Plan? It’s a method Anthony Robbins teaches to bring intent and focus to how we use our time. It stands for Results, Purpose, Massive Action Plan. What do you want? Why do you want it? And How are you going to get there? (what’s your M.A.P. ?) Here are a few links to resources on this methodology (PDF, WEBSITE). I did this process before attending to get clear on what I wanted, why I wanted it and how I was going to make it happen.
In summary, before the event, I prepared and became intentional. Attending an event of this magnitude should be approached with a reverence. You’re investing time into it that you can never get back (the money you can get back) so why not plan and prepare to be fully committed?
DURING THE EVENT (How to Get the Most Out of a Seminar)
I was there to play. I was all in. During Unleash the Power Within I was there to learn as much as possible, and immerse myself in Anthony Robbins material in a fun and social environment. I was there to create breakthroughs. I gave everything I had at the event: laughing, dancing, clapping, screaming, crying, shaking my ass, and just going “full out” as the culture calls it. By the fourth day, my voice had completely gone. Couldn’t make a peep. But, that ended up being a fun exercise in non-verbal communitcation and listening. I gave my entire being to an active involvement and providing the necessary effort in each moment. In order to make that happen, I consciously decided to not utilize my phone as much as possible—which is more feasible than you think. I left only sending a handful of text messages, posting once on Instagram and posting one to two daily updates on Snapchat. I knew that being there wouldn’t be nearly as valuable if I was on my phone constantly distracted. I actually put my phone on airplane mode during the event, and I’m grateful I chose to be that way. There were lots of people I noticed doing otherwise, but that’s their choice and path I shouldn’t judge. But, a teaching we learned there is whatever you learn is linked to the emotional state in which you learned it. So knowing that; being happy, enthusiastic and free of distractions was my prerogative. Thousands seemed to be on the same page.
At events of this scale (7000+ participants), there is an energy in the air. A vibe that is strong and pronounced. I met some amazing people, and proximity is power. I definitely got some great contacts and networked, but I truly became most focused on the overall experience and learning the most I could rather than handing out business cards wilily-nilly. During this seminar, I was constantly taking notes and absorbing everything I possibly could. Sitting for 50h during a weekend could be monotonous, so the organizers and Tony continually had the audience change our physiology and enter into a peak state. I loved this! The repetition of this procedure let us embed it deeply in our nervous system and we created movement patterns to trigger this and a state of absolute certainty. I’m so grateful to have this tool in my arsenal for my future endeavors.
So what does that exactly mean? Basically several times a day we would celebrate like we just won the SuperBowl. Cheering, screaming, dancing, emoting, and allowing a full blast unleashing of our inner soul. I remember thinking that this is so awesome—how many people practice celebrating like this or ever even know how it feels? They settle for seeing it on TV, seeing others celebrate a championship or major achievement. They don’t have it in their own nervous system—they can’t summon it at will. Of all the skills we learned, I think this is one of the most powerful and potentially overlooked. Learning how to celebrate at maximum intensity and what that feels like. It feels incredible. I now understand how it will feel, and what I will do at the crowning moments in my life. Also, how I can bring added power to the small victories too. Who cares what other people think? I’m doing it as often as possible.
After our first day, entering peak state many times, we were faced with overcoming and releasing our biggest fear—then walking over hot coals to show that we can conquer anything. My biggest fear was rejection. I participated with my full focus towards the activities to overcome it, and I honestly know now I no longer am controlled by that fear. It has been released and no longer perpetuates my mind. If it were to rise up at any future moment I would face it and own it—no doubt in my mind. After that, we entered peak state again and walked across fire! To be totally truthful I wasn’t scared beforehand, or during—I was ready for any pain that may have occurred. Fortunately, none did, and I along with thousands of others rose up to the challenge and defeated hesitancy and fright.
The next day there was some extremely negative news coverage that was circulating on the internet. I got multiple text messages and emails asking if I was burned and maimed. Laughable really. In actuality, less than 1% got minor burns, but the media chose to blow it way out of proportion and spread fear. (Heres a nice piece from Inc,and Huffington Post on what really happened)
Later in the program Tony was in the audience and noticed a young lady sitting there. Her name was Annie, she was 6 years old. He asked her “did you walk on fire?”
“Yes.” She said.
“Did you burn your feet off and die?” he asked.
“No.” She said shaking her head adorably.
That memory really stands out in my mind. So many memories do. It’s hard to even properly write how this experience has shaped my life and everything I’ve learned, but I’ll keep trying.
Another major thing we did at Unleash the Power Within was to take on 3 limiting beliefs we held, destroy them and replace them with 3 new empowering beliefs. I literally felt my brain rewire and I can’t even say the old beliefs anymore—let alone write them down. But I would love to share some of my new beliefs. My old bullshit beliefs were in 3 categories: financial, relationship, and ethical. My old bullshit belief in finance was replaced with this empowering gem—money is a skill that I am learning and mastering. That’s what plays in my head now not the bullshit. It’s awesome. I literally have something short circuit in my brain if I even try to think or say the old beliefs. I just go to the new ones now. It’s amazing.
Can this happen to anybody that attends? I think only if you really give your best effort and focus to the exercise. If you’re in your head saying “what is this crap?” then that question is not going to provide you with the right frame of mind or answer. But if you visualize and truly block out everything but the task at hand then yes I believe that a willing student can learn to do this. I understood how this process worked intellectually, but to see it and feel it work was something else entirely. Taking notes boosts information retention to 40-50% (from 10% if just passively listening), but interacting with energy can boost retention to 80-90%. What that means is that interacting with energy during this process of transformation is why it retained for me—whereas passively listening would have 70% less efficacy for another person.
We did so much more than I can even write about but to wrap up this section of what happened DURING THE EVENT, I’ll give a few more summations. We studied Business Mastery with Mike Melio and learned the 7 Forces of Business Mastery. This was amazing and so valuable to where I am in life right now. Studying this material as I’m starting my own business is beyond advantageous. We had the pleasure of Joseph McClendon III guiding us through many hours of ass shaking, and truth telling. He also instructed us on the day where we focused on health and wellbeing—a tremendous day and experience.
There is much more I could espouse on but it’s not only what you learn, it’s what you DO with what you learn that matters. So let’s talk about what happened and is happening still after the event.
AFTER THE EVENT (Putting it Into Practice)
When it’s not working, that’s when you know it’s working. Change your state, use the teachings. Some people go through everything and then just go back to living their “normal lives”. I simply can’t do that. I’m sure I could, but I won’t. When I got home from the seminar I took massive action. I quit two jobs the next day. Burn the boats: take the island. I understood that remaining in the same situation is not going to lead me to my intended destination or produce the result that I’m committed to. So why wait? I have contingencies in place and a small runway to work off of. Do I want my dreams or not? Simple to say the yes, harder to embody the yes. I’m not about what’s easy anymore though. Unless it’s the ease that comes from the repetition of a skill until it’s honed and automatic. That kind of ease I can dig. Just wanting “things to be easier” is not me. So I’m the perfect student for the material that was taught at Unleash the Power Within. I am going to use it. I am going to keep studying it. I am going to realize my ultimate vision of my full potential. Learning is creating a relationship between the known and the unknown. I love learning. I truly do. So with that as my attitude, I cannot ever completely fail. For in failure I will find instruction and allow my love of learning to distil truth out of tribulation. After this event, I knew that if I didn’t keep my commitment to growth and learning in order to facilitate contribution at the highest level—I could regress. I learned that conditioning and training never end on the path to mastery. Certainty is created by YOU, not your environment. As said by Anthony Robbins.
I came up with this metaphor to illustrate what life is like after the event for any participant. Tony is like Amazon—a way to get anything delivered—but YOU must make use of it. That treadmill, or kettlebell, or yoga mat gathering dust does work. It’s not Amazon’s fault that after it was delivered you didn’t use it. It’s not Tony’s fault that he taught you something and you didn’t apply it repeatedly until it became a habit. We all need to utilize what’s around us, and what we know–not just understand it.
I’m putting in the work after the event to make sure that I got the most out of the investment. I will schedule review time, and continue the learning. You wouldn’t work out for a weekend and say “Well, I’m fit for life. Glad that’s done”. No. That’s not how it works. After the event is the most important. Every day is the most important. What can I do today to embody the man I strive to become? That’s a question I ask myself now.
I took so much away from Unleash the Power Within. Taking it away is great. Keeping it with me is greater.
TAKEAWAYS AND HIGH-VALUE INSIGHTS
If I bored you with my previous sections I apologize. My skills as a writer are under development and perhaps I could have been more concise. With that in mind, I’ll practice that here. As follows are some of the most vital teachings and takeaways from my experience at Unleash the Power Within.
- Complexity is the enemy of execution.
- You can only build on success, you can’t build on failure.
- Our culture reinforces blame of others.
- Words have a biochemical effect on the body
- Who you spend time with is who you become.
- Information is potential power—execution trumps information every time.
- Stress is a code word for FEAR.
- We are suffering so much because we are overlooking the gifts around us.
- Trade expectation for appreciation and our whole life changes in an instant.
- The Past does not equal the future. Biography does not equal destiny.
- The culture wants you to be one thing—to keep you simple. (my blog and beliefs/values are the antithesis of this)
- People will give up goals and dreams to meet their needs.
- A Strategy is a system of producing a consistent result.
- Faith is freedom.
- A belief is a feeling of certainty about what something means.
- CHANGE YOUR STATE! (PHYSIOLOGY)
- There is a way beyond the way you’ve been programmed and that’s to program YOURSELF.
- People who succeed long term live on pull not push.
- Only 3 things hold you back in business:
- Failure to anticipate
- Lack of follow through
- Your own psychology and mindset
- You can’t be grateful and fearful at the same time.
- Leaders are READERS: Minimum 30 minutes a day. (A book, not a fluff piece, social media or magazine or list-acle.)
There is a lot more I could write about the experience and countless more takeaways and insights I could share. In place of that I would say look up Anthony Robbins and listen to some of his free stuff on YouTube or get his latest podcast to let the man illustrate his teachings himself. He’s the master I’m the apprentice. I can’t currently convey his work as well as he can, but I hope I was able to at least pique your interest.
Between my writings and this taste of some of the best takeaways I gleaned, I hope I gave you some insights into what it’s like to go to Unleash the Power Within, how it has affected me, and how to make the most out of it if you did go to that or any other seminar.
If you read the whole post I’m super grateful for your time, and if you liked it please leave a comment, and if it sucked also do that. I want to get better and welcome all feedback.